Mai Creation talks hairy beards

Share with us a little bit of the story behind Mai Creation

Being from the 7th state of Australia (New Zealand!), Mai in Maori means "close" and for those that are unsure of how it is pronounced: Mai is "My".

All of the Mai products come into close contact with and your skin and the combination of Mai and creation is a play on the fact that all the products are made and created by myself but in effect become yours.

What was it in particular about men's skincare that attracted you initially and then go on to specialise in providing good old fashioned care and accessories (eg: shaving brush, shaving mugs etc)

I wanted to make natural products that are good for men, that men would enjoy using and are gentle and enriching for their skin.  To encourage guys to take up, or dust off their double-edged razors and master the old art of the wet shave (hopefully without too much injury in the process!)

The wet shave is the best for your skin, cheapest and definitely the most environmentally friendly shaving option.  If you wear a beard of moustache you still need to look after not only the hairy facial fluff, but it is also important to look after the skin underneath.

Male grooming should be a ritual that is enjoyed and is a beautiful art and skill to be passed on from father to son.  

And so from this came the concept for developing the Mister Brand by Mai Creation.

I am currently working on broadening the range to incorporate razors, combs, natural oil based pomade and aftershave.....so look out men folk!

What would be your best selling product or does it depend upon season and demographic

Due to current popularity and trend of beards, I would have to say our beard oil 

and the moustache wax would follow closely behind

but interestingly in the last couple of weeks there has been a definite spike in the shaving soap sales are we heading to the end of the hairy beard!!??

How important are markets like Marrickville to both your business, your product development and yourselves personally

Markets such as Marrickville are hugely important to Mai Creation and our Mister Brand!  This is where we have direct contact with our customers

We love knowing who uses our products, having immediate feedback regarding our products is great as this helps us to further develop or modify the formula's.

It is our mission to provide the kindest most nourishing products to our skin as well as our environment.

What 5 words would you use to sum up the world of Mai Creation

Natural
Handmade
Beneficial
Gentle
Edgy .... pun intended!

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What we particularly love about these guys is that not only do they show us that "everything old is new again", but they have an ever increasing following, they have diversity of scents and they are in the hall at Marrickville Markets and we LOVE them, as will you when you find them!

Keep an eye out for the groovy set up and you will have found the hairy beard haven!