Showing posts with label organic food markets. Show all posts
Showing posts with label organic food markets. Show all posts

Friday, 22 August 2014

Needle vs Thread

Give us a little bit of background behind Needle vs Thread

Needle vs Thread started in 2006 under another business name (Plus 1 Design) and looked vastly different to what it does 8 years later.  I've tried every craft there is and none stuck with me until I was given a sewing machine (with the intent to alter clothes) and fell into bag making.  I started with very simple fabric pouch style bags and made some for local (Sydney) bands that I knew and worked with.

We sold some bags alongside t-shirts on their merch-stands and others were used to package limited editing albums.

The name Needle vs Thread is actually the name of an album that I sewed the packaging for!  I made 20 of them, as well as the band name - Seaworthy (being proud supporters of all things Aussie, you can check out the band on their facebook page "here").  When I needed a new/better business name, this one seemed to fit perfectly and I think earned it!



In the 8 years I've been making bags, my skills have improved and with it, the kind of bags I'm able to make.  In the last 4 years my current range has really taken shape and turned into the Needle vs Thread you know today.



I have a background in graphic design (I was working as a freelance web/print designer when I started sewing) and this helps with my product development and branding.  I do all the graphic design and photography for the business and I think you can see this has carried through.  People notice that NVT has a particular aesthetic, which is getting stronger by the day!

What is it about Japanese fabric that attracts you

Japanese design is just so beautiful.  There's an amazing attention to detail in it and always a simplicity (even in the complicated patterns!) and the balance just works so well.  I like both traditional and modern Japanese prints.  The modern Japanese work is clever and quirky and the colourways are always spot on - bold when it suits, subtle when necessary.



My favourite fabrics are Etsuko Furuya's "Echino" range.  Her bold graphics and even bolder colour combinations are just stunning.

The fabric has a hand screen-printed look that sets it apart from many others and makes it fit in especially well with the handmade products.  There's a good variety across the range, so it means I can use a number of fabrics on different bags at any one time without all of them looking too similar. 

Now making bags is no easy feat by anyone's standards.  Yet your unique designs are made to last AND look gorgeous at the same time (win-win!).  From concept to finished product, what are the steps you take to get that perfect pattern/design/template and what types of machinery do you use to ensure durability

Concepts for bags are constantly taking over my brain!  I have more ideas for bags than I'll probably ever get to make.  Whilst I have formal training, I'm lucky that pattern for bags comes pretty easily for me.  I start with a rough sketch, then work through design details in my mind and on paper.  There are always a lot of initial options for closures, straps etc so I work through these until all the design questions are resolved, then get to the making the pattern.  This is usually paper that gets cuts and folded to shape.  Once the paper pieces fit, I start making!  Most of my bags thus far are simple enough that it works first go, but occasionally there are tweaks and remakes required.



I learned early on that having the right tools for the job was key to making good products and making them well.  The vintage industrial sewing machine that I found on a footpath next to the house I lived in Marrickville many years ago, changed what I was able to make and how I worked.  It enables me to sew heavy materials like vinyl and also to work quickly. 



The vinyl that I use is upholstery grade and chosen for its durability.  I don't believe in making something if you're not going to do it well and make it last!  I also use an ElnaPress (ironing press) to fuse professional quality interfacings that give my bags structure and crispness that you can't get using cheaper products that ultimately don't fuse well or stay fused.  The better interfacings need a lot of heat and pressure and you can't achieve this with a regular iron (or you can, but it will take a very very long time and the finish is not as good).

I only use metal hardware on my bags because it's stronger and looks so much nicer than plastic.  I use seatbelt webbing for the straps and this has to be melted to prevent fraying so I get to play with a butane torch every day for that job!  As well as this, I have a rivet press, an electrical rotary cutter that can handle 8 layers of vinyl and 50 layers of cotton at once, hammers, chisels, pliers plus all the usual sewing equipment! 



What or who inspires you

I'm inspired by my own personality traits as much as anything.  I'm pragmatic by nature and a perfectionist. I strive for everything I make to be practical but also look great and solve as many design/use problems as it can.  I like to complicate things, but only as far as they are useful.  I've tried to simplify my work in the past, but it goes against my nature and ultimately what I see as the beauty of NVT products.

In terms of outside influences, I study handbags a lot.  I'm not looking at what brand, colour or fabric they are, but what shapes they are, how the straps are fixed to the bag, how the bag closes, what function it has and so on.  I'm also influenced by the fabrics that I work with in terms of motivation to make things!



As well as this, many years ago I was looking for a particular handbag hardware that was very difficult to find.  I found a lady in Melbourne who sold hardware and patterns for bags and I asked if she could get what I needed.  She could!  This was the start of what I now consider a friendship with the wonderful Nicole Mallalieu (you can find her "here")

Nikki's patterns are amaaaazing!  I own a few of them and the detailed instructions within them taught me all about the finer details of bag making.  The way she finishes every detail so perfectly is a constant inspiration to me.  Nikki has always been incredibly generous with both her advice and encouragement, and it has been a real pleasure getting to know someone as talented at making bags (and garments and the patterns for them!) as her. 

Market life: it keeps you real, it keeps you grounded. What role do markets like Marrickville play in the world of Needle vs Thread

Markets are the life-blood of Needle vs Thread!  Most of my sales are through markets. I don't currently sell my products through retail stores, and finding time to keep my online shop well stocked is difficult, so markets are what keeps things going.



I love markets because I get to interact with customers.  I learn why they do (or don't) buy things; I see what they love about my products; they tell me what else they'd like to see.  The feedback from people I meet at markets is invaluable.

Marrickville was my home for 5 years before I moved to the Blue Mountains and I loved living there and love being able to visit there regularly now. 

The market itself is amazing and I'm very glad to be able to be a small part of it. Starting at Marrickville in June 2014 gave me the push I needed to make Needle vs Thread vegan as I saw the demand for it there, more than anywhere else I trade.

Most products were vegan already, I just had a few small leather components on some products and the occasional leather bag in the past.  This caused unnecessary confusion for customers, so the change has become a very positive one that customers (especially at Marrickville) have really welcomed!

It's another example, in a long list, of a decision I've made based on feedback that has helped Needle vs Thread grow into the business that it is - one that keeps me very busy and makes me very proud to call mine!




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And we thank the FABULOUS Kirrily for sharing just a little bit of the complexity of making ridiculously fantastic bags and if you keep up to speed on her Facebook page (which you can find "here")you will see new additions as they are "born" so to speak. She can be found 2nd, 4th and 5th Sundays of each month!



Friday, 6 June 2014

Lee & Wami talk free range, organic and biodynamic

From free range eggs to biodynamic fruit and veg: you are now a well entrenched and much loved stallie at Marrickville Market.  What do you love most about market life

The markets are where you go to get something that is not available at your local store, an experience, something unusual or just a bargain.  We love being the one who brings this to people.


Your eggs literally "fly" out the door.  Can you explain what defines "organic" and "free range" and why they not only taste better, but more importantly, why we should choose to buy these types of eggs as opposed to those in the local supermarket


Well freshness is always a consideration and the usual story of supporting the little guys is a nice one too. What can I say: they are certified organic free range, no beak trimming with an open gate policy eggs: so if you ever want to pop in an ensure they are what they say they are then, you can!

Miso: we love it, the customers love it, it's something unique and you sell it ready to serve with hot water AND as a cookie!  What exactly is miso

Miso is a fermented condiment that is hugely popular in Japan and other Asian countries.  It has a strong pungent and very salty flavour.  This is the base stock which is used to make miso soup and has a whole variety of other uses and applications.

One of my personal favourites is miso on bread or crackers (whatever suits) with avocado: yum, yumm, yummmmmm!

It also makes a great dressing diluted with a little water or Mirin (Japanese rice wine vinegar), it is excellent as a marinade for meats (especially seafood)...the list goes on and on.  If ever you are stuck for ideas, do an online search for some suggested recipes.


The basics of making making Miso are:

Par cook brown rice/barley and soya bean.  Add a culture called Koji, water and salt. Put the mixture in a special room to ferment.  Once fermentation has taken place the Miso is then brought out and blended into a paste which some people think looks like peanut butter (I say this because this is the most common question we are asked..."oh! I thought it was peanut butter").

Miso is a wonderful superfood which is alive: if you look up the health benefits of Miso you will be richly rewarded!


Amongst your produce, you have biodynamic blueberries, mangos and insane tasting dragon fruit.  For those who may not fully understand, can you give us a bit of insight as to what "biodynamic" means, how it aids our overall wellbeing, why it's an important part of our daily intake of goodness and how it differs from say, organically grown produce

The quick answer for bio-dyniamic is "super organic".  You have all the organic principles that you must follow and then have another set of principles above and beyond that which must be adhered to.  The benefits to the earth and land have been shown many times over in research that has been carried out.


And what about us?  Well, I solemnly believe we should eat what we are guided to by our own intuition as we have the ability to make the right choice for ourselves at each step of the way.

From your perspective, what is it about markets like Marrickville Market that form an integral part of the community and why should we, as consumers, support it as much as we can

The basic premise for markets, in our opinion, is it gives people a chance to experience something which is outside the norm of what you would find in other places.

If it tickles your fancy or floats your boat then head on over and join the fun!




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Reckon there's something in that for all of us don't you?

Take it from us, there is standing room only for these guys and once you taste their produce you will too will become enslaved to their goodness and have a bit of a laugh while you're at it





Friday, 28 March 2014

Katie, Beau and the Farmgate by Nashdale Fruit Co.

How long as Nashdale been part of the OFM family

About 4.5 years now.  We started out at Marrickville Market first and then joined Orange Grove Market about a year later. 



Your A-frame would have to be up there with one of the singularly most photographed items around the organic universe!  How did the initial design/use come in to play: was it something that was put together as a "make do for now and we'll deal with it later" or was it deliberately planned.

We are always looking for exciting ways to display our produce.  We take great pride in not just how our product tastes, but how it looks as well.  Setting up your stall at each market is an important part for us.



We are always on the look out for different things and came across the A-frame at Marrickville Markets about 4 years ago.  After a month's use it was a bit worse for wear so we decided to build some ourselves.  These are the A-frames we now use.

You are relatively new-comers as producers.  How difficult was the transition from city to country.

Farming has been in my background for generations.  I grew up spending most of my holidays on one of my grandparents farms. My Dad (John) started orcharding when I was about 5 and is still an orchadist today 25 years later.

I started working at the markets with him as soon as I could see over the tables, but they weren't farmers markets back then, just craft-type markets.

Beau and I worked with Dad and ran markets for him on our weekends for about 10 years before Beau decided to give up his "day job", move to the country and try some markets on his own.


Because of the background we already had with the markets and the guidance that Dad gave Beau when he first decided to make the official "tree change" to the farm, it was a much easier transition for us than it would be for many others.

As idyllic as many people think farming looks, it's a lot of hard work and we have definitely had our fair share of issues as well.


What has been one of the record sales of any item at one market

Hmmmm...I'm not sure, after 20+ years of being involved in markets there are many stories!  But we did have one customer come back 5 times to market before Christmas a year or so ago.  Each time she came back for more cherries!


The first time was for her household.  She then came back for her neighbours after sharing some over the fence with them.  

Then, after some visiting some relatives went home taking the ones out of her fridge, she came back to restock again....and it continued.  

It was great and such a nice way to end the year.


What has been the most fulfilling part of market life for the Nashdale mob

It would definitely have to be some of the amazing relationships we now have with our customers and other stallholders!  

It is a pleasure to be able to help educate them in what we do and how we do it!  The feedback we receive from our customers and their appreciation is incredible (especially when they show up rainy days to support us) and it makes all the hard work worthwhile.


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No arguments here!  From punters to stallies, everyone loves the Nashdale crew and we thank Katie for giving us a little insight in to life on the land and from where we stand, the love that they put in to their crops is reflected not just by the quality of their produce but by returning customers they have week in, week out.

Best bit?  As their branding says "100% Australian Owned and Grown"...read it, live it, love it.




Friday, 21 March 2014

Gee Love.....guess who LOVES Marrickville Markets!!

When did you first discover the wonders of Marrickville Markets

I've been a fan of organic food ever since I got introduced to id.  I decided to ease into the organic lifestyle slowly and did some research about organic shopping online.

This is where i came across Organic Food Markets!  Hence the Marrickville Markets!


We love your Facebook comment and love that you shared it with the world!  Are we correct in guessing that your time at market is not a fly-in/fly-out experience....and it is a solo or group expedition?

I intended my first trip to be a fly-in/fly-out, but the stalls were just so irresistible that I stayed for about an hour or so.  I now leave my weekly shopping to Sundays and even if I have finished purchasing my weekly goodies, I stay back and keep an eye out for things I'd most likely try the following week.

The day i posted that status on Facebook, I was just overwhelmed with the energy and experience while shopping in the morning!  Loved, loved, loved every minute of it!


Who is your favourite stallie and why

The dearest (closest to my heart) to me is the fruits and veggies stall.  After having non-organic food for so many years, I straight away see the difference in colour, texture and smell of the product.


My parents aren't fully aware of the difference between organic and non-organic food but now that I've squeezed the organic fruits and veggies into their diet, they love it too!  They keep talking about how different and nutritious it all looks and tastes.  Fruits and veggies are my staples at the market.

I also love the nuts and spices stall!! I Buy dates from there each week and last week the man who served me got me to try some dried mangoes and it was delicious!  I didn't even ask for it, so it was really nice.


In your opinion, what is it about markets like ours that are an important part of not only the local community but for those dedicated shoppers who travel quite a distance if nothing else than to get their fave organic pantry staples

It is the diversity and the healthy food range available to suit everybody's needs!  it is where one can shop for products, trusting that it is safe and all natural.  Knowing that we are able to get food that our bodies were actually made for adds to the excitement of shopping at Marrickville Markets!

How would you sum up Marrickville Markets in 5 words

Diverse
Addictive
Organic
Healthy
Fabulous!

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There is only one way to end this wonderful little interview.  Below is an example of Gee Love's addiction to all things organic and Marrickville Market and we will annotate with her words cause there ain't nothing like the real thing!

I call it the "organic tower".  Sprouted multi grain lightly toasted with organic free range boiled eggs, organic avocado and tomato.  Nomnomnom

Saturday, 30 November 2013

Gettin those lungs ready for a HUUUUGE shoutout!

Venus Wholefoods

Louisa

Miss Prue

Sydney Wholefoods

madd_ii

Cherry Lush

Vani

Smiths Organics

The Very Hungry Katerpilla

Jeremy

Saturday, 9 November 2013

5 Questions with Bowen's

Bowen's Bacon & Egg rolls have developed quite a reputation around the Inner West. What's the secret (or would you have to silence us permanently before telling!)

The special ingredient is probably attention to detail. Yes we use very high quality ingredients, but that alone doesn't guarantee success.  It's the way the egg & bacon are cooked, the amount of bacon we put on each roll, even the way the bread roll is cut.


But most importantly, it's the people in the stall - that's the most critical part of almost any business; getting the right people.  If you don't have the right people you can't do any of these things well.

Why markets?

My wife started to have children and now we have 6. This meant she couldn't work anymore during the week which was the perfect opportunity to do what I had always wanted to do: set up a market stall.

Always there with a smile, always happy to chat with customers, the Bowen's mob are a part of what (we feel at least) makes Marrickville Markets such a mecca on Sundays. What is it about market life that sets it apart from shopfront retail

Well about the "Bowen mob" first - you can't train someone to be friendly like that. Giving someone a great roll and having a tiny chat can literally make their morning.


On the question of retail: I suppose the difference is that market allows people to connect with the old world.  Markets have existed for literally thousands of years.  It's a much less formal environment.

Rain, hail or shine you are there weekend in weekend out.  How is that for you

When it's pouring with the rain the die-hards still come out.  On days like that you make just enough to buy a coffee, but we're there for them regardless - every week without fail.


The perfect day for us is a brisk but sunny day in winter.

For anyone who has yet to make Bowen's Bacon & Egg Roll their Sunday Routine, what 5 words would you use to get them to get in there and give it a go

We have vegetarian customers - REALLY!



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Now want to see what all the fuss is about and why it is IMPERATIVE you join the throngs of die-hard fans who have been known to travel quite a distance simply to grab a bacon & egg roll?

HA! Tricked you (albeit a little late for Halloween).  Only way to find out is to try one of these babies!  Develop patience for that is what the die-hards do, such is their devotion!