Showing posts with label drink. Show all posts
Showing posts with label drink. Show all posts

Friday, 20 June 2014

The Chai Room....it's all the groove you know

For those who may be unaware or unsure, can you explain exactly what "chai" is

Chai as a direct translation actually means "tea" in many languages.  However, in India "chai" is made with a variety of spices depending on what region you are from.

Over time as "chai" with spices has been introduced into many other countries the name Chai seems to have stuck and become associated with "spicy" or "masala" tea. Masala is the term used for a mix of spices.

What role has chai played in your life personally and what drove you to want to share this with others

Chai has been part of my life since I can remember.  It has deep cultural roots as I grew up in a traditional Indian household.  Chai was the drink that we would always welcome our guests with when they came over.  My mum would usher them into our front room saved for "best" and immediately get to work in the kitchen brewing up a magic creamy spicy chai concoction while my father kept them entertained.



I would watch in awe as she put it all together with expertise and of course we would have a mountain of Indian sweets and savouries: all presented beautifully on her best trays and her best chinaware.  Even strangers would become at ease as they sipped on my mum's chai and listen to her soft nostalgic stories.

Since my childhood this is a tradition I have always upheld no matter where I have been living in the world.  When I would make chai, it was everything to me....my comforter when I missed home, a welcome ice-breaker amongst friends and a way to reconnect with my history.

The ritual of making chai itself gives one time to wind-down and re-energise which is what I have always loved.



I have also found in times of loneliness, making chai brings back the warm memories of our fully happy home and since then I have been able to recreate that here with my own family and this is what motivated me to share it with others.

There never seems to be the "right time" or "enough time" for anything these days, but you can find a balance.  Through learning from my mum's generous soul, she taught my sister and I to do our best to give and not expect anything back. 

One thing that money cannot buy is time and it's a wonderful thing to be able to give someone a little bit of yours (time) to listen: I feel that I can that when I make someone a cup of chai....hence the name "The Chai Room", as whenever our mum had a pot of chair brewing on the stove we always knew the house would be full of good company.



What we particularly love is that inviting aroma (which seems to be a beautiful extension of yourself with your genuine enthusiasm and delight with each customer interaction) that greets folk as they discover what's in the Marrickville Market Hall.  But what we absolutely adore is your take home sachets and blends.  Is there a standard 'base' level to each type blend before adding other spices or is it more of an accidental discovery each time you have that creative urge to push that chai boundary a little bit further

The recipes for our chai is a family recipe that tell the story of the journey of our ancestors from India via the trade route in the early 19th Century, to then settle in East Africa (Tanzania) and then my parents migration to England in the early 1960's.



So the spices I use are a blend of Indian and Zanzibar (where my mum was born) and of course coming to England made the process even more formal with an ethnic twist!

Zanzibar has also been known as Spice or Clove Island. So that is why I prefer to use cloves instead of peppercorns or star anise.  The ginger is the "Indian" component.  I also use vanilla and cardamom and cinnamon as these spices are what gives the chai a balanced taste.

Throughout the whole process I try to keep the spices as authentic as possible, which is why I prefer to make my own ginger for the Ginger Masalas Blend by drying it and grinding it myself.



How important are markets in the world of The Chai Room

Throughout the world I believe that markets are the beginning of anything great, creative and free.  I have been brought up around markets all my life and have always used them as a source of inspiration.  It is a wonderful platform to be able to express your ideas and passion and with so much support not only from the market organisers themselves, but the community of the market from stallholders to punters. 



I especially love being part of Marrickville Markets due to the diversity it offers to everyone that is a part of it.  I meet people from many walks of life and  the interaction is genuine.  I love hearing people's stories and creating a connection and Marrickville Market certainly is the central hub for this.


For those who have yet to try, what 5 words would you use to encourage them to at least try some chai (or the chai cupcake even!)

Spicy yet smooth and palatable
Mouthwateringly delicious
Ambrosial
Scrumptious
Delightful!

(sorry!  I cheated)



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The love, the warmth and the tradition is truly felt in these words, so why not be part of Fatema's world albeit for a few hours every Sunday.  As you meander through the markets up to the hall, let the waft of chai sweep you in to the Hall, purchase a cup, taste a cupcake, even buy some to take home so you can continue that comfort feeling throughout the week with family, friends or that special "me time" moment.

A massive thank you to Fatema for bringing some of her world in to ours and yours every Sunday and we look forward to seeing many many MANY happy Chai faces wandering around our markets!









Saturday, 27 July 2013

Time to have a swig of some Hillbilly Cider with Shane & Tessa

Love the branding, love the name!  How, when and why did Hillbilly Cider come in to being

Glad you like the name - it seems to have really resonate with people!  We became "Hillbillies" half a dozen years ago when we moved to an orchard in Bilpin (Blue Mountains) in search of a simpler life.



Shane dug a cellar under the house and turned his wine making skills in to cider making.  He was making cider commercially for a couple of years before we launched Hillbilly so he really fine-tuned the art, so much so we won a bronze medal in the Australian Cider Awards a couple of weeks after launching the company last year.



You have been part of the OFM "family" for a while now.  How did you first find us and how difficult was it initially to get that all important client base started

We've always loved going to farmers markets ourselves.  We first came across Marrickville Markets from a customer's point of view!

We had a great reception with our cider and wines at both markets and we always look forward to seeing our customers each week.

It can feel a bit remote where we live in the mountains so we love loading up the ute with cider and heading to market for a good bit of social interaction!


What has been a stand out moment for you at Marrickville Market

Recently meeting Ben, the great grandson of  the inventor of the "granny smith apple", who told us that the apple was discovered accidentally growing out of compost!


Granny Smith's are one of the key apple cultivators we use in our cider.

You were recently featured in a magazine spread.  Incredibly satisfying and absolute positive reinforcement that you have "made the dream" a reality.  Where do you source your products from and are they sourced in an eco-friendly way.

Our cider is made from 100% Aussie apples: no concentrates or artificial flavours.  We use local invented apples by our neighbour, Bill Shields.


Our ciders are made completely naturally, unpasteurised, no added sugar or concentrates and fermented under pressure to allow use to bottle with a natural bubble without needing to add CO2.

In 5 words how would you sum up life as a marketeer at Marrickville Markets

Full with loyal Hillbilly followers 

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And with that, we suggest you get along, have a swig, buy a slab and get down with them Hillbilly's who have that amazing cider!


Saturday, 20 July 2013

5 Questions with Ttotaler

What is it about tea that let you in to the world that is known as Ttotaler

I have always had a love affair with tea and believed there was a need in Sydney market for locally blended, good quality loose-leaf tea. 


Since I can remember I have had a passion for experimenting with different flavours of food and drink.  Tea and herbal blends are so good for you and have been used for centuries as a cure for many illnesses.


When I blend tea I think of the balance between taste, smell and benefits, and how to marry them to create a refreshing yet beneficial drink.  I have travelled to over 30 different countries in pursuit of that perfect cup which has led into the world of tea alchemy.

I have lately been running some tea appreciation and blending work shops to educate and talk about all things tea with people who feel the same way about tea as I do.

We are always suckers for branding and we love yours.  How long did it take to come to a decision about a) the name  b) the branding and c) the overall presentation of our product and stall

Owning my own tea company has always been a dream of mine so it didn't take long once I started.


The name came up when I was chatting with friends one night.  It comes from the word Teetotaler: someone who abstains alcohol and drinks other beverages instead.  During that particular time period tea houses popped up and became the new watering hole to drink and chat.

The industrial pharmaceutical look and feel came about as that is the design aesthetic I love.  I'm always thinking of how to re-use old things as it is part of our history and should not end up in landfill.


On our stall we have vintage slide containers as display boxes for our tea, we use recycled wood to make our signage and have wooden ironing boards as tables.


Our amber glass pharmaceutical jars we package our tea in make the tea feel that little bit more special.

A firm fave at Marrickville Market, what is it about this particular market that makes it stand out from others

I've always loved Marrickville Markets having lived in Newtown for years.  the Ttotaler warehouse is just off Addison Road so Marrickville Markets is our local grocery stall.  


I was brought up on going to the markets every week with my parents as they and I believe that we need to support our local business and the quality is a lot better.

Where do you source your product and how long does it take from picking to drying to bottling to market

I source my product from all over the world then blend the tea and/or herbs together to make different and unique combinations.  We have other 30 blends.


I have actually spent the last three months researching in to finding herbs that are grown organically and locally within Australia.

It was surprisingly tough to find as everything is now grown offshore as wages are cheaper.  I am happy and proud to say that we now have 10 new 100% Australian grown teas/herbal blends.

Having locally produced tea reduces our company's footprint and keeps job in Australia.

If you were to describe the world of tea, moreover the world of Ttotaler in 5 words what would they be

Refreshing
Local
Quality
Loose Leaf
Love

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Massive thank you to the queen of Tea and we love her desire to keep it real and local.