Love the branding, love the name! How, when and why did Hillbilly Cider come in to being
Glad you like the name - it seems to have really resonate with people! We became "Hillbillies" half a dozen years ago when we moved to an orchard in Bilpin (Blue Mountains) in search of a simpler life.
Shane dug a cellar under the house and turned his wine making skills in to cider making. He was making cider commercially for a couple of years before we launched Hillbilly so he really fine-tuned the art, so much so we won a bronze medal in the Australian Cider Awards a couple of weeks after launching the company last year.
You have been part of the OFM "family" for a while now. How did you first find us and how difficult was it initially to get that all important client base started
We've always loved going to farmers markets ourselves. We first came across Marrickville Markets from a customer's point of view!
We had a great reception with our cider and wines at both markets and we always look forward to seeing our customers each week.
It can feel a bit remote where we live in the mountains so we love loading up the ute with cider and heading to market for a good bit of social interaction!
What has been a stand out moment for you at Marrickville Market
Recently meeting Ben, the great grandson of the inventor of the "granny smith apple", who told us that the apple was discovered accidentally growing out of compost!
Granny Smith's are one of the key apple cultivators we use in our cider.
You were recently featured in a magazine spread. Incredibly satisfying and absolute positive reinforcement that you have "made the dream" a reality. Where do you source your products from and are they sourced in an eco-friendly way.
Our cider is made from 100% Aussie apples: no concentrates or artificial flavours. We use local invented apples by our neighbour, Bill Shields.
Our ciders are made completely naturally, unpasteurised, no added sugar or concentrates and fermented under pressure to allow use to bottle with a natural bubble without needing to add CO2.
In 5 words how would you sum up life as a marketeer at Marrickville Markets
Full with loyal Hillbilly followers
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And with that, we suggest you get along, have a swig, buy a slab and get down with them Hillbilly's who have that amazing cider!
Cider Insider was delighted to find Hillbilly's cider on sale at the "Small Bar, Sydney". Was a great drop, and so glad they had genuine real cider there.
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